Handicapping Apple, Facebook And Google: The Internet War

June 24, 2010  |  

(Forbes) — The Internet is becoming not just a platform, but an operating system that manages access by devices such as personal computers, phones and other personal electronics to cloud subsystems ranging from computation, storage and communications to location, identity, social graph, search and payment. he question is whether a single company will put together a single, vertically integrated platform that is sufficiently compelling to developers to enable the kind of lock-in we saw during the personal computer era, or whether, Internet-style, we will instead see services from multiple providers that are horizontally integrated via open standards.

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