(Forbes) — Investing can be extremely intimidating, from the serious newspaper articles detailing how millions will no longer be able to retire, to the angry man on television yelling about dividends, it’s no wonder so many of us are hesitant to take the leap into the money market. For many otherwise intelligent, confident people, the idea of risking hard-earned cash in a market they don’t truly understand just doesn’t make sense. But the truth is, you may have an advantage over Wall Street brokers when it comes to investing–your personal area of expertise.
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