Teenagers Making a Business Out of Jerkin’

April 13, 2010  |  

(LATimes.com) — Thanks to Benjamin and his cohorts, students at middle and high schools across the country are ditching baggy pants and XXL T- shirts for skinny jeans and neon colors and — jerkin’ proponents claim — maybe along the way throwing out worship of gangster culture in favor of entrepreneurship and business smarts.

If you haven’t caught videos of jerkin’ on MTV or YouTube in the last year, picture gangly teenagers “geeked up” in acid colors and skinny jeans. Fro-hawks, bleached flat tops, streaks in the hair the color of Kool-Aid, baseball cap brims flipped up to create “popped lids,” shiny chains or dangling rosary beads and thick-soled skateboard shoes characterize the kids doing the freshest dance on the block.

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