The iPad Sells Itself; Most Brands Don’t
(Forbes.com) — Branding veterans, including myself, still admire an advertising headline penned in 1958 by David Ogilvy as one of the best ever written: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” This bit of advertising history came to mind recently when I read an article in The New York Times about a contest being hosted by OgilvyOne, a direct descendent of the famed marketer, to find the “best salesperson in the world.” However, it’s not a Rolls-Royce contestants must convince consumers to buy, but an ordinary red brick.
