CBS is trying hard to get out from under the shadows of NBC’s “Today Show” and ABC’s “Good Morning America” — and they hope Gayle King will be the person to help them do it. The network recently hired Oprahs’s BFF to host a new 8 am morning program that will first air on January 9, 2012.
To focus “150 percent” on the new gig, Gayle will be dropping her satellite radio show which also appears on the OWN network, but will remain committed to O Magazine of which she is Editor-at-Large. I wonder what her absence will do to OWN’s less than stellar ratings?
Airing before Gayle’s new show will be another morning program hosted by PBS interviewer Charlie Rose, who will be joined by Erica Hill from “The Early Show.” Surprised by the new morning line up, one reporter noted that the chosen hosts have “niche audiences,” suggesting it will be tough for them to capture a wide range of morning viewers. He’s certainly got a point there, although I think CBS’s commitment to focus on hard news with these new shows, as opposed to the fluffier programming on ABC and NBC could help them out.
Do you think Gayle is a good choice to help turn CBS’ morning news ratings around? Will you tune in?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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