FKA Twigs Launches Instagram Magazine “AvantGARDEN”
FKA Twigs may be fresh from a break up after E! News recently announced Twilight heartthrob recently ended their engagement after three years, but she’s not letting being newly single stop her creativity or coins. The British beauty just launched her latest project, “AvantGARDEN” a digital magazine that will be solely published on Instagram.
Afropunk reports the “Papi Pacify” singer tells DAZED magazine that she feels like this is a first for social media:
“As far as I’m aware, no-one’s done a monthly magazine with a beautiful layout and thought of it that way on Instagram.”
“Rather than posting selfies or pictures of your cups of coffee or avocado toast, I thought it would be exciting to see people using it in more of a creative way to express themselves. I would love to make it into a physical thing eventually, or it can be put in a gallery, or it can be on a website.”
The artist recruited friends and past collaborators for the new project, which she explained as “a way for me to express myself without any rules or guidelines, with imagination and care.”
The first issue, launched recently, focuses on the work of hairstylist Rio Sreedharan. The idea takes advantages of Instagram’s latest carousel feature which allows users to upload up to ten photos at once. FKa Twigs also expressed to DAZED that a magazine makes sense on Instagram since most covers are featured on social media before they ever hit newsstands or mailboxes:
“I just find it interesting if I wanted to know who was on the cover of Dazed, I would definitely see it on Instagram before I would see it in the shops.”
At the beginning of this year, FKA Twigs partnered with Oneohtrix Point Never and Motion Graphics for “Trust in Me,” a new song crafted for a Nike campaign. Her last EP M3LL155X was released in 2015.
You can check out the first issue of AvanteGARDEN below:
AVANTgarden issue 1. ROOTS ∙ SHOCK ∙ BEAUTY Creative Director: FKA twigs @fkatwigs Editor: Suzannah Pettigrew @suz_p Styling: Matthew Josephs @matthew_josephs Hair: Rio Sreedharan @rio_hair Casting: FKA twigs @fkatwigs and Olivia Kaifa @livokai Photography and post production: R + D @reecendean MUA: Bea Sweet @beasweetbeauty Set Design: Suzannah Pettigrew @suz_p Models: Chanel @chanellygirl / Naomi @_flowerchildx / Olivia @livokai / James @j_magz / Malick @ssandroidx / Kaner @kanerflex / Vanessa @vanessaohenlen / Jourdan @jourdancopeland / Rachellé @rachellehollandxx Logo: Matt de Jong @go_dejong Layout: FKA twigs @fkatwigs / Suzannah Pettigrew @suz_p / Matt de Jong @go_dejong Illustrations: Roxie Warder @roxiepandora