There’s nothing we love more than a progressive beauty brand, and makeup artist and entrepreneur Kat Von D is leading the way.
And now, Kat has incorporated a line of cruelty-free and vegan makeup brushes. The founder recently shared her reasoning behind the new line, which uses synthetic fibers instead of animal ones, sharing, “We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals.”
She went on to share that her team of artists created the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.
Kat Von D’s cruelty-free and vegan makeup brushes are now available now at katvondbeauty.com and Sephora.com. Will you be making the switch?