O, That’s Good! Oprah Is Launching A Food Line To Make Healthy Meals More Accessible For All
Oprah Winfrey is about to dominate everything, folks.
After hitting a lick with her investment in Weight Watchers and revealing that she lost more than 40 pounds with the help of the company, Winfrey is slowly but surely becoming the face of celebrity weight loss with her newest health venture: food.
According to PEOPLE, Winfrey has teamed up with Kraft Heinz to launch a line of healthy “heat-and-eat foods” that include a whole host of comfort foods. We’re talking dishes like original mashed potatoes, garlic mashed potatoes that have mashed cauliflower, three cheese pasta that has butternut squash and creamy Parmesan pasta with white beans. There is also soup, including broccoli cheddar with butternut squash, creamy tomato basil soup with celery and carrots, baked potato soup with cauliflower and creamy butternut squash soup with pureed sweet potatoes and carrots. The name of the line? O, That’s Good! which came from Winfrey’s own reaction to some of the meal options.
“They mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option,” the 63-year-old told PEOPLE about partnering with the company. “And that is what intrigued me.”
She reportedly had a hand in the development of each side and soup, doing tastings and consulting with the team to make food that the media mogul would actually eat. Take, for instance, the mashed potatoes that have the added cauliflower.
“The twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some cauliflowers,” she said. “And I was thinking, gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower? Then you would have a substantive potato-cauli dish. I’ve eaten more cauliflower and potatoes then you can imagine trying to get the exact right summation of cauliflower to potatoes. I think we did it.”
The line of food is set to make its way into grocery stories this month but will be available nationally in October. The soups will cost $4.99 each (not bad!) while the sides will retail for $4.49.
Winfrey isn’t looking to make diet food, though, even with her affiliation with Weight Watchers. They’re not involved in this business move. She just ones to provide healthy but hearty (and affordable) options as she continues her own health journey.
“We’re not calling it diet food because people don’t want to be on a diet,” Winfrey said. “We’re not putting points on [the packaging] so that people can’t say, ‘What if I’m not on that program?’ It’s just a step in the direction of getting folks to eat better.”