The Internet Can’t Stop Talking About Kendrick Lamar’s “Loyalty” Video Featuring Rihanna

July 30, 2017  |  

LOYALTY. (Official Video, Explicit) by Kendrick Lamar & on VEVO.

There’s moving asphalt.  There’s sharks. There’s a choreographed fight. There’s skyscrapers and a beautiful backdrop of a city. There’s a car crash. There’s also Rihanna.

If you haven’t already guessed, Kendrick Lamar’s latest visual offering has arrived. Directed by Dave Meyers and the little homies (Dave Free and Kendrick Lamar), “Loyalty,” a stirring track from his double platinum fourth studio album DAMN. takes fans on an adventure as Lamar and Rihanna play two mischievous lovers ready to put it all on the line for their love. Oh, and as the track’s title makes clear, their loyalty to one another.

Thus far, Dave Meyers and the little homies have yet to strike out when it comes to delivering succinct yet poignant music videos. So much so that their presentation of “HUMBLE” led Lamar to earning eight MTV VMA nominations, the most of any artist this year. It’s safe to say that “Loyalty” will be in the running next year.

Press play and get into the thrilling new video and see the internet’s reaction below.

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