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Janelle Monae has always marched to the beat of her own drum, which isn’t easy to do in an industry that’s intent on breeding cookie cutter artists. But, increasingly, we’ve seen the suit-loving brown beauty’s individuality rewarded and the latest example is seeing her as one of the faces of Tiffany & Co.’s newest campaign, “There’s Only One.”

Rolled out as a celebration of individuality, the campaign is the first created under the direction of the brand’s newly appointed chief artistic officer Reed Krakoff and features a handful of individuals for whom self-expression is a way of life, including St. Vincent, David Hallberg, Elle Fanning, Cameron Russell, and none other than Zoe Kravitz.

“I think that individuality and embracing the things that make you unique is important to humanity, for others around you who may be uncomfortable, with their uniqueness, to finally feel confident in just being just them, and understanding that they were made, you know, unique for a specific purpose,” Monae told Elle.

“When you see somebody walk in a room and they’re confident, no matter what they’re wearing, what their hair looks like, it’s contagious, almost,” she added. “It’s like wow, look at that girl or look at that person being comfortable and confident. Let me straighten up. Okay, you know? I just think that it’s individuality and embracing your individuality, is contagious, and we can all catch it.”

Kravitz, whose known for her unique hair and fashion sense, expressed a similar sentiment in an interview with W magazine, saying, “I think being an individual is one of the more exciting things about being alive and self expression is our right as humans. To live, love, and express ourselves.”

Check out video from the campaign below.

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