MBIB Film Shows “The Talk” Black Parents Have To Have With Their Kids Is About Much More Than Sex

July 26, 2017  |  

Last night I was watching an old episode of “Malcolm in the Middle” and in one scene the parents were casually trying to remember if they had “the talk” with their kids. For them, that talk was about the birds and the bees and they weren’t particularly concerned whether they’d had it. Like so many other things, that lackadaisical attitude is an aspect of white privilege Black parents simply aren’t afforded, and that’s the focus of a new short film from My Black is Beautiful (MBIB) and Proctor & Gamble (P&G) that’s garnering a great deal of attention.

The purpose of the two-minute film, “The Talk,” is “to help raise awareness and social consciousness about racial bias and its impact on children and families,” a news release noted. In the video, mothers are seen talking to their sons and daughters about their beauty, their work ethic, and what to do when — not if — they get pulled over.

“We know that bias is not just an African American issue. It’s an issue that takes on many shapes and forms, across gender, race, age, weight, sexual orientation, and more,” said Damon D. Jones, Director of Global Company Communications for Proctor & Gamble. “Our goal with ‘The Talk’ is to help raise awareness about the impact of bias, we are also hopeful that we can make progress toward a less biased future by recognizing the power of people of all backgrounds and races showing up for one another.”
Judging from the reception the film has received in its first week, I’d say MBIB and P&G achieved that goal. Check out the video below and tell us what you think. Did you have this kind of talk with your mother?

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