Natural is in in more places than hair care and, increasingly, brands are responding to consumers’ desire to use products on their hair, face, and body that are from the earth but don’t disrupt our ecosystem when sourced. Such is the case with Nyakio, a line of ethically and sustainably sourced skincare products made from indigenous ingredients around the globe.
Nyakio is the first prestige skincare line from Sundial Brands — the company behind Shea Moisture, Nubian Heritage and Madam C.J. Walker Beauty Culture — and was founded by Nyakio Kamoche Grieco, a first-generation American of Kenyan descent. The line “combines cultural traditions with modern, results-driven formulas to deliver premium personalized natural beauty and multi-tasking products,” a news release notes. And it does so using key ingredients like Manketti, Neroli, Maracuja and Yangu oils, Red Ginseng and Quinoa from such countries as Kenya, China, Brazil, Spain, Egypt, India, Morocco and Peru.
“My beauty journey started when I was a young girl visiting my grandmother in Kenya,” Nyakio noted. “She was a coffee farmer who taught me to crush coffee beans and rub them on my skin using a piece of sugarcane to remove dry skin. I’ve curated beauty secrets like this from my family, friends and travels around the world and translated them into a full line of skincare based on cultivated global beauty secrets, cultural traditions and ethically and sustainably sourced ingredients. Inspired by everything that’s been shared with me, I’m now sharing the best in global skincare with every woman.”
Products in the line include the Manketti & Mafura Anti-Aging Oil which is high in vitamins E and C and has fatty acids to target signs of aging; Maracuja & Yangu Soothing Oil which calms sensitive skin; and Marula & Neroli Brightening Oil made from “African’s miracle oil” to renew skin.
Other items in the collection geared toward the five-step cleanse, exfoliate, restore, moisturize, and treat regimen include a Sweet Almond Cleansing Oil Balm, a Tamanu Firming Face Balm, and the Baobab Youth Infused Daily Defense Crème. There are also coffee polishes for the face and lips; eye cremes for either soothing or firming and de-puffing; an African Black Soap Purifying Mud Mask, and a Chamomile Soothing Sleep Mask. Products range in price from $22-49 and can be purchased in Ulta stores or at www.ulta.com/brand/nyakio.