MadameNoire Featured Video

The 89th Annual Academy Awards Pressroom
Featuring: Viola Davis
Where: Los Angeles, California, United States
When: 27 Feb 2017
Credit: Apega/WENN.com

When you see Viola Davis on a red carpet, it’s hard to know where to look first– the beautiful bright gowns she wears, her perfectly styled hair, or that gorgeous smile of hers. But the one place our eyes always settle is on her skin. And that’s on purpose.

When Davis was asked about her style after this year’s SAG Awards she said her fashion goal is simple — “always trying to emphasize my skin…I just always want to celebrate my skin tone — and my boob-age.”

And it turns out the product she uses to emphasize that beautiful brown skin of hers is something you and your mama likely already have at home: Vaseline. Yup, good old Vaseline Intensive Care Cocoa Radiant Lotion, made with 100% pure cocoa butter to keep dry elbows and dull skin at bay. Just one look at the photo below tells you the product is doing its job.

The 89th Annual Academy Awards Pressroom
Featuring: Viola Davis
Where: Los Angeles, California, United States
When: 27 Feb 2017
Credit: Apega/WENN.com

Davis is actually working with Vaseline on more than just her gorgeous glow. She’s partnered with the brand’s Disaster Relief effort, The Vaseline Healing Project, which provides dermatological care, Vaseline products, and other medical supplies to heal the skin of those affected by poverty or natural disasters.

When the Academy Award winner returned to her hometown of Central Falls, RI, in November for a community fair hosted by the project, she explained, “a lot of health care workers say if they just had petroleum jelly it would make their work so much easier.” She also told Yahoo during the event how much easier Vaseline made her life as a child.

“I’m an African-American so you see my dry skin. They call it ‘ash.’ We say ‘it looks like you’ve been rolling around in some flour.’ So, I struggled because I grew up in poverty so we had to use Vaseline. It was affordable, it was readily available, and it worked wonders most importantly. And it was multipurpose. My sister used it when she burnt the whole side of her face making sugar candy — it soothed her burns. We had a lot of dry, cracked skin that ended up being cracked in our joints, and the Vaseline soothed that. And I still use it to this day on my daughter and on the bottom of my feet. It’s my go-to product.”

You might want to make it yours too.

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