The natural hair movement, naturally, gave rise to the product junkie with women going through extensive trial-and-error periods to find creams, custards, and conditioners that would work well for their curls. But now, we’re just spoiled. Yes, there are some of us who are still trying to figure out just the right concoction to let our hair live its best life — natural or straight — but the rest of us just like to see what’s new in the market and whether it could possibly be better than what’s already working for us.
There’s no judgment here; we get it. That’s why we’ve put together this list of new hair product launches so you know exactly what brands and lines to put on your radar, if they aren’t already. There’s no reason to be shy when it comes to experimenting with new products, there’s a whole world of options out there for you to explore.