State Farm Ad Featuring Interracial Couple Hit With Racist Backlash As Expected

December 28, 2016  |  

A State Farm ad featuring an interracial couple is being targeted by racist trolls online. The online ad for the insurance company shows a stock photo of a Black man proposing to a white woman, with the caption, “Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling!” The purpose of the ad is to encourage people to take out insurance for their valuables, but racists have been attacking the ad by posting photos of white women who have allegedly been physically abused by Black men, or altering the ad to feature the Black man as a gorilla. One Twitter user has even gone out of his way to post bogus statistics on the numbers of white women who have children with Black men and never get married or are on welfare.

https://twitter.com/Rotondo10X/status/812714153919905792

https://twitter.com/Parriah3/status/812820077791711233

While there have been more than a few ads featuring white men and Black women as a couple, when ads feature white women and Black men, racists seem to come out of the woodwork. In 2013, Cheerios faced similar backlash when it ran a commercial featuring a Black man married to a white woman and their biracial child. In response, the cereal company continued the campaign and even ran a second ad instead of caving.

State Farm has yet to officially comment of the controversy, but on a positive note, a photo of an interracial family who thanked the insurance company for their ad has also gone viral and taken some attention away from the hate.

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