What young girl doesn’t dream of playing dress up, of going to the salon and getting pampered just like mommy? Jean Noisette makes young girls’ dream come true with her Atlanta-based Dazzle Me Parties, which offers kids’ spa parties and event planning services for birthdays, graduations, and various child celebrations.
Due to its unique, upscale kids functions, Dazzle Me Parties have attracted celebrity clients and even appeared on VH-1. Not bad for a company that was just founded in 2014 and officially launched in 2015.
In addition to parties, Dazzle Me also offers etiquette classes, spa sessions, and youth girl talks and workshops featuring a host of inspiring panelists. Noisette, a mother of five, gets some assistance from her 10-year-old daughter, Amina, who offers up suggestions as to what young girls like, and in our chat with the entrepreneur she talked to us about the challenges of starting her business and why she keeps it in the family.
MadameNoire (MN): Why did you start Dazzle Me Parties?
Jean Noisette (JN): I started off working for a mobile company and I would go into the home and make it a fairy tale. I started doing celebrity kids fashion shows and started getting more clients and started doing all types of event. I realized this is what I wanted to go do so I decided to open up my own facility where girls can come in and have day spa parties. It’s not all about beauty; we emphasize beauty and brains and teach them grooming, etiquette, and how to empower themselves and support each other.
MN: Was it big leap to become an entrepreneur?
JN: I started my first business right out of high school and what I learned was that when times get hard if you have the passion you can get through the hard times. I also think for many women entrepreneurship is a source of empowerment.
MN: What makes Dazzle Me Parties unique?
JN: Our brand is unique because we cater to the beauty of young women, not just what’s on the outside but what’s inside too. Although we instruct them on the basics of beauty, we have workshops and talks about girl empowerment.
MN: What have been some business challenges?
JN: One of the biggest things is trying to balance my business and my home life with my family and still keep the business going. Also, keeping good employees has been a challenge as well marketing…as you can see there are so many challenges (laughs).
MN: So how do you juggle it all?
JN: Being a mother to five children ranging in age is no easy feat. There is the benefit that I am able to keep it in the family, such as having my daughter help me out with Dazzle Me.
MN: What are tweens looking for?
JN: Most of the girls like being pampered. We hire a lot of young girls, the Dazzle Me dolls, who educate our clients on grooming and beauty. We also encourage the girls to get into other activities such as sports.
MN: How did you get a celebrity following?
JN:After our initial launch we were contacted by VH-1 to film for their various television franchises such as Love & Hip Hop Atlanta and T.I. and Tiny. From there, things began to blossom and we have been fortunate to work with other celebrities including Yandy Smith and Dr. Jackie Walters from “Married to Medicine.”
MN: What are your goals for 2017?
JN: I have many goals for 2017. We have been getting a lot of people inquiring about franchising so I am thinking about this. Also, I want to brand a nail polish and beauty products for young girls. If a four-year-old has her nails polished you must have a product that is not harmful if the girl bites her nails. My products will be safe for young girls.
MN: What would you say has been your biggest business lesson?
JN: I am a mother of five and I take my role of mother very seriously. You can start another business but you don’t get a second chance on raising your children; so it is important for me to balance my home life and my business. Your business cannot become successful with your children suffering. I also try to create a family friendly business setting and to involve my kids as they get old enough.
MN: Can you give us some tips for throwing a great office party?
JN: There are three things I think are important: 1) You have to find the perfect location; 2) Make sure to book well ahead of time, especially if your budget is tight; 3) Create an event where you can bring your family to the work party, it’s much more fun and a lot less stress.