Maybe you read about Margarita “Maggie” Anderson’s efforts to live exclusively off Black businesses for an entire year back in 2009. She wrote about her ‘This Empowerment Experiment” in her book, Our Black Year – One Family’s Quest to Buy Black in America’s Racially Divided Economy. Now the conscious commerce expert has launched a new venture called MaggiesList.com in hopes of promoting the #BuyBlack movement. MaggiesList “targets consumers whose habits, attitudes, and moral compass drive a duty and desire not only to buy from Black-owned businesses but from institutions committed to supporting economic growth in the black community,” reports Black Enterprise.
And in the process, the movement could help create 1 million jobs, according to a Northwestern University Kellogg Graduate School of Management study which “proved that nearly 1 million new jobs can be created if middle-class African American consumers would increase their spending within their community from the current 3% to 10%,” a news release noted. And that is exactly what Anderson hopes to accomplish.
“I made that sacrifice and bring MaggiesList.com now to prove that there are so many wonderful Black-owned businesses out there, that we are not, shamefully, supporting them enough. And most of all, that we can counter poverty, recidivism, and violence; and create jobs, role models, and self-sustained neighborhoods just by supporting them a little more,” Anderson said in a release.
MaggiesList.com is currently registering users, businesses, advertisers, sponsors, and partners, and will officially launch during Black History Month.