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(Crain’s) — Kicking off a 12-month countdown to the Barclays Center’s anticipated opening in downtown Brooklyn, the rapper and entrepreneur Shawn “Jay-Z” Carter announced Monday that the borough’s future NBA franchise will call itself the Brooklyn Nets, ending months of speculation about the basketball team’s name. Mr. Carter also said he will headline the first performances at the Atlantic Yards venue, which is now set to open in September 2012.  “There’ll definitely be more than one,” Jay-Z said of the concerts during a press conference at Atlantic Terminal, with the steel skeleton of the 18,000-seat arena sprouting behind him. Joining Jay-Z on stage were Forest City Ratner Companies CEO Bruce Ratner, Barclays Center and Nets President Brett Yormark and Brooklyn Borough President Marty Markowitz.

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