Rihanna Is The First Woman To Win “Shoe Of The Year” For Puma Creepers
When Rihanna teamed up with Puma to create her Fenty x Puma line, most people had a feeling that whatever shoes came out of the collaboration would be a hit. She does have a pretty massive fan base. But her creeper shoes, which all sold out like hotcakes soon after each edition was made available online, were such a success that the singer has won the Footwear News award for Shoe of the Year. She is the first woman to win the award, which was handed out to Kanye West last year for the popular Adidas Yeezy Boost 350s.
“In my wildest dreams, I never would have imagined an honor like ‘shoe of the year,'” the singer told Footwear News. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the creeper.”
Rihanna will accept the award at the 30th Footwear News Achievement Awards in New York City on November 29.
The shoe, with its signature elevated platform, has been released in mostly neutral colorways and been embraced by all sorts of celebrities, including models Cara Delevingne, and both Bella and Gigi Hadid. Footwear News picks the shoe of the year based on not only retail sales but feedback from consumers, how the shoes dominate social media and “overall buzz.” This is the third time the award has been handed out, going to West in 2015 and tennis great Stan Smith in 2014 for his beloved Adidas shoe.
“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” Footwear News editorial director Michael Atmore said. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
We agree. Do you know how hard it is to get a pair of those things?!
Images via Shutterstock and Puma