Taraji And Jussie Are The Face Of The New MAC Viva Glam Campaign
Taraji for Mac was already one of the best pieces of beauty ambassador news to come from the brand in a while, but now we get Taraji and Jussie Smollet in a campaign together!
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Vibrate with confidence and panache! @tarajiphenson and @jussiesmollett are the latest faces of our VIVA GLAM campaign! Since 1994, every cent from the selling price of M·A·C VIVA GLAM Lipstick and Lipglass has gone toward helping women, men and children living with and affected by HIV/AIDS. Coming February 2017! #VIVAGLAM
Today MAC announced that the Empire co-stars will be the face of their next Viva Glam campaign set to debut in February.
Viva Glam is the MAC AIDs fund, started in 1994 to raise money and awareness about the disease by donating 100 percent of the sales of their Viva Glam lipsticks to help fight against HIV/AIDS. To date, the cosmetics’ brand has raised more than $400 million toward the cause and we expect this next campaign will add substantial funds to the pot. You see that fuchsia color on Taraji’s lips in the ad, right? There’s no way that lipstick isn’t going to sell out.
And if you can’t wait for February to buy a new lip for a good cause, check out the current Viva Glam shades on the market which have been repped by Ariana Grande