5 Reasons to Keep Working on Your Website
(Entrepreneur) — You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined. Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest Global Web Index report. If you were starting to let your site become outdated or haggard, consider a refresh. After all, as these figures note, websites still matter.