Just yesterday we talked about what a big deal it is when a Black woman is chosen to be the face of a global beauty brand and we’re happy to report Chimamanda Ngozi Adichie is the newest brown beauty to represent a cosmetics line.
The world renowned feminist writer is the new face of Boots No 7 makeup and in her promo commercial, which is beautifully shot, she sends a strong message about how she realized makeup is “just makeup” and wouldn’t stop her from being taken seriously as a woman.
In an interview about the campaign for Vogue‘s November 2016 “Real Issue,” Adiche said:
“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”
In a separate statement she explained her opinion of makeup, saying:
“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off. There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”
And that’s how all women should approach beauty, makeup or not.