Millennial Moms #1 Concern: Companies That Allow Balance Of Home And Work

October 24, 2016  |  



Millennial moms, especially participants in the workforce, are flocking to progressive companies that are not only taking on new perspectives of product development and services, but also in the way they run their company. For years women have struggled with the balance of home and work life. Research has shown that, in general, women feel they are unable to perform optimally in any specific aspect of their life because of the split and high demand of their time and attention. With a shift in social norms, and most prevalently economics, it is not uncommon that both parents work outside of the home. Companies like Werk are pioneering flexible full-time and part-time work schedules for competitive candidates with children, and those who prefer to work from home.

Dean Auerbach, CEO and Founder of Werk, told Forbes, “Women are expected to work like they don’t have children, and raise children like they don’t have a job,” a statement that rings true in corporate norms. Have you ever gotten a call from the school nurse, saying your child needed to be picked up? Did you silently wonder why dad hadn’t been the default option? Do you ever find yourself the victim of perceived scrutiny, and over apologizing and compensation for having to leave work early, or work from home due to familial obligations? The tide is changing for women, and also men, who value their home life and influence, as well as cultivating their drive for a fulfilling career.

In the past, top talent has opted out of the workforce to stay at home due to feelings of inadequacy. In an ad by Chicco, a multi-brand baby company, a mom recieves a performance review after returning to work from maternity leave. The touching segment sheds light on many of the concerns and fears of working mothers and fathers missing their children at home but who are also and passionate about their careers. General Manager of Feeding & Care for Chicco USA, Brenda Liistro told Forbes, “The insight for the overall campaign was born when we uncovered research that revealed the ‘emotional tug of war’ [parents] face,” Liistro goes on to say: “ultimately, moms are performing many roles, but they don’t believe they are performing any role as well as they would like.”

Check out this awesome video of a mom’s peer review.

What was it like for you getting back into to the workforce after baby? Is this a struggle you find yourself trying to manage now? Comment below and tell how you’d grade yourself!

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