It’s Lit! J.Crew Teams Up With New Balance For Preppy Activewear Collection
View this post on Instagram
Get first dibs… Shop select New Balance for J.Crew workout styles first (with free expedited shipping), before the entire collection launches next week, exclusively through the link in our bio. [UPDATE: Our New Balance for J.Crew pre-sell event is over—if you missed out, not to worry… the entire collection will be available to shop next week, online & in select stores.] #nbxjcrewsport
Are you a fan of J.Crew clothing? Yes? So are we (and Michelle Obama)!
Are you a fan of exercise? Not so much? Oh. Okay…
Well, if you’re trying to get more into fitness and you realize, as studies have shown, that a nice set of workout clothes can encourage being more active, you will be glad to know that J.Crew is teaming up with New Balance to bring us a stylish activewear collection. Bright colors. Seamless clothing. Cooling tops. Printed bottoms. The collection, 20 pieces in total, is a color-block and pattern-mixing dream.
Prices range from $15 to $200 and will be available for purchase on October 11, which is tomorrow. And it seems that if you like what you see below, you should act fast. The New Balance for J.Crew pre-sell event took place late last week and sold out within 24 hours. But you can shop in select stores and online on Tuesday.
J.Crew president and creative director Jenna Lyons said about the collaboration, “I admit it: I dread the gym, cannot for the life of me figure out how to clip in and out of a spin bike and the thought of ice cream is the only thing that gets me to do any type of physical exercise,” Lyons said in a statement. “But when our friends at New Balance agreed to collaborate with us earlier this year, we jumped. We hope these clothes (along with ice cream) help motivate you to do whatever activity it is you like to do. And if they don’t, we still think they look great sitting on the couch.”
Athleisure is in, so collaborations between sport brands and fashion houses/brands are a must. Alexander Wang is collaborating with Adidas, Stella McCartney also teamed up with Adidas, Givenchy’s Ricardo Tisci worked with Nike, and Kate Spade made a splash with Beyond Yoga. Now, J.Crew and New Balance are about to take preppy clothing to the gym, and we can’t wait. Here are a few pieces from the line for you to feast your eyes on: