Amidst The Controversy, How Did The Birth Of A Nation Perform This Weekend

October 10, 2016  |  

 

Image: Mandalay Pictures

Image: Mandalay Pictures

After a few unapologetic interviews, several think pieces and a couple of tense exchanges on internet comment sections, it was time to show and prove. As you know, this weekend The Birth of a Nation was released. And the numbers have come in, showing how well it performed this weekend.

According to the Hollywood Reporter, the film shrouded by Nate Parker’s rape allegations and recent interviews came in the sixth position this weekend, bringing in $7.1 million when it was expected to gross at least 10. According to HR, “His slave-rebellion drama, placing No. 6, was always going to be a tough sell, but the imbroglio certainly complicated matters for Fox Searchlight. And the movie’s muted opening could further damage the film’s award chances.”

Part of the slow turn out for this and other films this weekend may have had a lot to do with Hurricane Matthew taking its limited toll in the Carolinas, Florida and Georgia. HR also attributed last night’s presidential debate to the slow theater attendance.

Vulture mentioned though that the bright spot is that the people who did see the film appeared to have liked it. The Birth of a Nation ended the weekend with an “A” Cinemascore. It did particularly well in Black neighborhoods as it was the top film in several African American neighborhood theaters.

Did you see The Birth of a Nation this weekend? What did you think?

Veronica Wells is the culture editor at MadameNoire.com. She is also the author of “Bettah Days.” You can follow her on Facebook and Twitter @VDubShrug.

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