African-Americans Leading Consumers of Virtual Goods?

September 12, 2011  |  

We don’t know if we should be happy or sad about this news? African Americans make up 26% of consumers of virtual goods according to research conducted by the gaming company MocoSpace. Caucasians make up 26%. The statistics are based on the respondents of the study, which were 36% African American and 31 % Hispanic. Virtual goods, as it literally describes, goods bought online and stay online. For example, a purchase of a virtual good would include buying someone virtual roses on facebook or someone on Second Life buying clothes from the Gap to dress their avatar. In other words, these purchases are not tangible. Even though it may not be a good expenditure of money, it is contributing to the ever-increasing profitability of internet businesses.

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