Blacks Spend Most on Virtual Goods

September 12, 2011  |  

(Bizreport) — Virtual goods are revenue sources for scads of free-to-play online and social games, including the games within MocoSpace’s platform. According to their research Caucasian and African-American demographics are most engaged with virtual goods – at the moment.  The African-American and Hispanic demographics made up the bulk of survey respondents, responsible for 36% and 31% of gamers respectively. Hispanics, however, are responsible for only 21% of virtual goods purchases while African-American players are responsible for 38% of purchases. Causasians, 18% of the respondent base, made 26% of virtual goods purchases during the study dates.  Meanwhile Asian-Americans, Native Americans and Pacific Islanders made up about 4% of the base and for 4% (each) of the purchases.

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