Tired of the same old stock images of curvy and plus-size women? Considering that we search the ends of the earth to download stock photos daily, we here at MN can definitely say that we are. As it turns out, so is Orange Is the New Black star Danielle Brooks.
The beauty and self-proclaimed Voice of the Curves is the ambassador for the 67% Project. It’s a partnership between Refinery29 and Getty Images to help provide more images of a wide variety of body shapes. Not just the ones of shapely women standing on scales, eating food, sexed up, or serving attitude, which seems to be the extent of what many stock image sites have to offer.
Where does the name come from and the true purpose for the project? Brooks broke it down on her Instagram page.
“Well, 67 percent of women are plus size, but only two percent of them are seen in media, magazines, and the plethora of other things we see every day,” Brooks said. “It’s time for us to be seen and be heard.”
Those behind the project at Refinery29 have been shooting stock photography and creating unique illustrations over the last six months for the project to “more accurately reflect the women who make up the majority of our country.” By partnering with Getty, they’re hoping to spread these positive images to the masses and swarm the mainstream with the help of other media outlets.
Representation is everything. As Brooks stated in an interview with Today, seeing plus-size women shine, including popular Lane Bryant models like Ashley Graham, has helped the actress feel more empowered and boldly show off her own curves on social media. She hopes this project can help other women in the same way.
“I am this girl that needs to be represented,” Brooks told Today. “This is my mom, my aunt, my cousin, my best friend, my colleagues. So it means something to me because it is me.”