Danielle Brooks Teams Up With Refinery29 And Getty Images To Diversify Stock Images Of Plus-Size Women
Tired of the same old stock images of curvy and plus-size women? Considering that we search the ends of the earth to download stock photos daily, we here at MN can definitely say that we are. As it turns out, so is Orange Is the New Black star Danielle Brooks.
The beauty and self-proclaimed Voice of the Curves is the ambassador for the 67% Project. It’s a partnership between Refinery29 and Getty Images to help provide more images of a wide variety of body shapes. Not just the ones of shapely women standing on scales, eating food, sexed up, or serving attitude, which seems to be the extent of what many stock image sites have to offer.
Where does the name come from and the true purpose for the project? Brooks broke it down on her Instagram page.
“Well, 67 percent of women are plus size, but only two percent of them are seen in media, magazines, and the plethora of other things we see every day,” Brooks said. “It’s time for us to be seen and be heard.”
I grew up rarely seeing anyone who looked like me reflected in the media, and it's one reason I'm so passionate about sharing my outfits now–I know the importance of diverse representation. 67% of American women are plus size and we deserve visibility. Thank you to @Refinery29 and their partner @LaneBryant for launching The 67% Project, making 67% of the bodies on their site plus size. Moments like this are what we have been working for. Now let's #SeeThe67 everywhere! #ad
Those behind the project at Refinery29 have been shooting stock photography and creating unique illustrations over the last six months for the project to “more accurately reflect the women who make up the majority of our country.” By partnering with Getty, they’re hoping to spread these positive images to the masses and swarm the mainstream with the help of other media outlets.
We're looking for models for our #SeeThe67 campaign! For years, we've relied on street casting and Instagram hunts to find unique models like @desireejenkins_ (the star in this pic) that reflect our diverse audience. Models who are embracing their individuality and who represent a wider range of what is beautiful than the one women have typically been told to aspire to (tall, thin, white, young, and blemish free). With our 67% Project in full effect, I'd love if YOU can help us to cast more women who reflect the majority of our society. If you or a friend are interested in modeling for Refinery29, tag them below! Preferably a size 14-up and based in NYC. // About #SeeThe67 — In the U.S., 67% of women are size 14 and up but they makeup only 2% of the images we see in media and advertising. At @Refinery29 we are committed to breaking the plus size woman out of the niche and into the norm by upping our visual representation to accurately reflect this largely invisible majority as well as partnering with @GettyImages for a collection that lets other media outlets follow our lead.
Representation is everything. As Brooks stated in an interview with Today, seeing plus-size women shine, including popular Lane Bryant models like Ashley Graham, has helped the actress feel more empowered and boldly show off her own curves on social media. She hopes this project can help other women in the same way.
I'm working with @Refinery29 & @LaneBryant to break plus size women out of the niche and into the norm with The 67% Project, and they asked what my vision for “better representation” of plus sized women looks like. Frankly, I just want to live in a world where plus sized women are not afraid of their own bodies. That’s it. So many of us are straight up terrified of the skin we’re in- and we’ll do anything possible to imitate someone else. But what if we were surrounded by imagery that’s actually representative of diverse feminine beauty, instead of a rotating cast of multiethnic Barbie dolls? In an ideal world, I would #SeeThe67 every time I turn my head- in magazines, on television shows, in movies. And not just the curvy fashion models shaped like Marilyn Monroe or the requisite “fat best friend.” Waiting for acceptance and representation is a waste of time. We’re curvy goddesses- ass kicking amazons, even. It’s time to show off THAT reality instead of the unbalanced options we’ve been offered. Leggings + Sports Bra + Boots- @lanebryant Photo by @zoelitaker #Iworkwithlanebryant
“I am this girl that needs to be represented,” Brooks told Today. “This is my mom, my aunt, my cousin, my best friend, my colleagues. So it means something to me because it is me.”