Lane Bryant’s newest ad campaign, #ThisBody, is all about proclaiming the beauty in a wide variety of plus-size shapes. To get the message across and “silence the shaming,” the company picked the perfect women to shine, front and center.
Orange Is the New Black star Danielle Brooks and Empire star Gabourey Sidibe joined the likes of Sports Illustrated swimsuit issue queen Ashley Graham in the ad. Each woman featured tackles negativity aimed at them online, as well as embrace the positive commentary from fans. The ad was filmed by Cass Bird and according to Brian Beitler, the CMO of Lane Bryant, “The women in this campaign shut down their naysayers and do what’s right for them. They thrive on proving others and even themselves wrong. We are hopeful it will help women flip the script and silence the shaming while challenging the societal norms and encouraging everyone to rise above.”
Sidibe shared the news of her work for Lane Bryant with this post on Instagram:
Check out the empowering clip for yourself below: