The #IAmAllWoman Project Is Here To Break Down Barriers In Fashion & Beauty
The body positive movement has been flourishing, breaking down barriers in both fashion and beauty campaigns left and right. With the celebration of women of all shapes, sizes, and color, many women are bonding together to give more ladies across the globe the inspiration they need to see and hear. Recently, the All Woman Project, a campaign with the mission of changing the conversation about beauty ideals and how unrealistic they can be, was launched.
For their first fashion film, they recruited a number of models and influencers that have been heavy on the empowering campaign trail like self-proclaimed feminist rapper Leaf and models Iskra Lawrence, Shivani Persad, Clementine Desseaux, and Charli Howard.
“This project started because we both genuinely believe that huge brands can be more diverse in their choice of models and body shapes,” says Howard. “We hope the All Woman Project proves that both straight and curve models can feature in the same campaigns, and look great in doing so. Although society leads us to believe our flaws are shameful, we hope to prove there’s nothing wrong with our bodies and we want women to start loving theirs. Everyone deserves to feel represented in fashion, and we hope young girls viewing the campaign can see their shapes represented by the models we’ve used.”
Want to join the movement? Simply start posting the iamallwoman hashtag on clapit, a new social media platform, starting September 12. The most “clapped” submissions will have a chance to appear on The All Woman Project’s official website.
Press play and find out more about the All Women Project.