Alicia Keys Inspires Today Show Co-Hosts To Remove Their Makeup On Air

September 2, 2016  |  

Freckles on fleek, Alicia Keys stopped by the Today show this morning to promote all of her many new endeavors, including her new song “Back to Life” for the Queen of Katwe soundtrack, and her work on the latest season of The Voice. While there, a conversation was started about Keys’s no makeup movement with the different hosts.

“You’ve kind of started a movement here. I don’t know if you meant to, but you are, not wearing makeup. You don’t wear it [makeup] so well!” Savannah Guthrie told Keys in the studio before her performance. In response, Keys said that going without makeup has been “empowering” and “freeing.”

“We put so many limitations on ourselves, we put limitations on each other, society puts limitations on us, and in a lot of ways I’m sick of it. I’m over it, to be honest … It’s about being our unique, own selves. We each have something no one else has. It would be so amazing to just embrace each other how we are.”

And when she went back in the studio to speak with co-hosts Tamron Hall, Billy Bush and Al Roker, all three hosts decided to take off the makeup they were wearing for the cameras. There was no pressure from Keys (in fact, they had talked about doing so behind the scenes), but they all agreed that they wanted to change it up. Hall called on Keys to actually help her wipe off her makeup.

“I will do it only if you help me,” Hall said to Keys.

“You don’t have to,” Keys said, before Hall replied that she wanted to do it because she loves Keys and loves her message. Keys reinforced that “It’s not for me, it’s for you” before Hall removed her lipstick, foundation and more in front of cameras (she looked fabulous by the way).

But as Keys pointed out, it’s not really about makeup or no makeup at all. As she pointed out, she loves her lip glosses and liners, but more than anything, “I don’t want to feel beholden [to it].”

“It’s not about makeup. Look, I love makeup, too,” Keys said. “It’s all good. But it’s about how you feel. It’s about who you are. It’s about just being who you are and not letting anybody tell you who you should be. And I think the other thing that’s kind of crazy, even this conversation, it kind of shows our obsession of the standard of beauty that we hold women to.”

Check out her conversation with Guthrie (and Matt Lauer), and the very revealing moment with Hall, Bush and Roker below:

 

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