Pharrell & His Dad Partner With Grocery Chain To Debut The Williams Family Kitchen Food Line
Who knew Pharrell Williams’ father could get down in the kitchen? Apparently Pharoah Williams is such a great cook that famed grocery store chain Dean & DeLuca have inked a deal with him to sell his recipes. The product line, which was unveiled Aug. 29th in Bangkok, is called the Williams Family Kitchen product line, and it will debut in stores spring 2017.
The Williams Family Kitchen line will feature authentic recipes from the Williams family, reported Billboard, and Pharrell certainly got in on the opportunity.
“It was an honor to help my dad turn his cooking pastime into a business with this collaboration,” Pharrell said in a press release. “His recipes are so good — my whole family is addicted to his cooking.”
And apparently dad promised Pharrell the recipes would be made with healthier ingredients, resulting in an overall better lifestyle that would “essentially help add years to his life,” reported the Dean & DeLuca website.
Added Dean & DeLuca Vice Chairman Charles Finch, “By partnering with a powerhouse like Pharrell, [CEO Sorapoj Techakraisri ] and I are building on Dean & DeLuca’s history of excellence as a curator of some of the world’s most premium products. Together we will continue to build the brand’s presence in the luxury and entertainment sectors through this and similar upcoming partnerships.”
Techakraisri feels the same, adding, “We are honored that Pharrell and his family have entrusted us with their beloved personal recipes. Given Charles’ expertise in both the luxury and entertainment space and my passion for food, our vision for the brand is clearly reflected in this collaboration.”