Sometimes I avoid going to the get my hair done simply because I hate waiting, waiting, and waiting for my turn in the chair. I’ve even tried to wash my hair at home just so I could speed up the process, but nothing ever seems to help. This frustrating experience has led many women to forgo beauty shops altogether. Sisters Abigail and Antonia Opiah know this struggle all too well, and they plan to do something about it.
The pair figured out that instead of trucking to a shop, women would love to have the salon come to them; so they created an online service called Yeluchi where professional hairstylists and beauty experts come straight to your home.
Yeluchi is a natural extension for the entrepreneurial sisters who already founded the successful Black hair care site, Un-Ruly. “Over the years, in building Un-Ruly and talking about Black hairstyles and care, we’ve learned a great deal about our own hair needs and what other Black women need when it comes to their hair,” Antonia told Atlanta Black Star. “What kinds of questions they’re asking, when they can do their hair themselves and when they need an expert to jump in. Yeluchi, our at-home hair styling service, is an accumulation of everything we’ve learned so far.”
Yeluchi is currently in beta form, but is already available to women in the New York metro area, sending out stylists to women to get box braids, twists, sew-in weave installations, cornrows and flat twists. “Our vetting process has about four layers to it,” Antonia said. “By the time a stylist is fully vetted, we’re not only sure about her ability to be punctual, but also her ability to do an amazing job. Furthermore, we have a ‘two strikes you’re out’ policy when it comes to stylist tardiness and cancellations.”
And don’t feel left out if you’re not on the east coast, the sisters plan to take their service global. “We definitely would like to expand, even outside of the U.S. I’m based in France and would love to have this service here! But for now, we’re focused on perfecting the product and recruiting the best stylists in New York.”