One of the major complaints Black shoppers who want to buy from Black businesses have is that they just can’t find Black-owned businesses. But now a new Google Chrome Extension aims to help consumers find Black businesses easy. BuyBlack was created by Angie Coleman, an account manager at San Francisco-based CodeHS, and it lists Black-owned alternatives to online shoppers’ favorite retail sites.
Here’s how it works: Users install the app then a Black solidarity fist appears in the corner of their browsers, which then expands into a drop down list of sites from Black-owned businesses with similar product offerings whenever they search for items online. There are products and services ranging from makeup and clothing to home goods, art, vacation rentals, food, and more. Currently, more than 300 businesses can be found on BuyBlack.
“We’re actively growing and we’ve open[ed] up user submissions to find new businesses or ones we missed,” 26-yea-old Coleman told Huffington Post. “The next version of the extension will allow users to rate and save their favorites.”
BuyBlack isn’t the only new online platform hoping to lure consumers to Black-owned business. There’s also Spendefy, a website and a coming app directing Black consumers to Black businesses. But no matter which platform you choose, Coleman’s words ring true.
“If the government isn’t going to pay reparations for hundreds of years of unpaid labor that built this nation, then black people need to start supporting each other, and hopefully this will empower other groups to support our ideas and businesses, as well.”