10 Insights From A Millionaire

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Lunden De’Leon started off acting and modeling, but didn’t stay in front of the scene too long. The South Carolina native eventually decided to take the helms of her career and start a record label, Dirrty Records, and a film production company called Palmetto Film Studios. We caught up with the Hollywood career gal to pick her brain about her success.


What’s helped me most in building my career is surrounding myself with people who believed in me and my vision.

I knew my business idea was great when I made headlines around the world for being the first black woman to own and operate a punk rock label. Also an induction into the Caribbean Hall of Fame.

My greatest personal strength is using my stumbling blocks as stepping stones. I had so many nay sayers when I first started my business but I turned that negative into positive and kept things moving in the right direction

The best mistake I made was ditching South Carolina as a teenager and hitchhiking my way to Hollywood.

The best piece of advice I got was use my stumbling blocks as stepping stones. When you’re down to nothing, God is up to something.

The best piece of advice I could give to other entrepreneurs would be: Don’t give up. In the beginning, I was turned down by a number of banks. I finally took my business plan to private investors who believed in my vision and the rest is music history.

Inspiration comes from people. I’m always learning and inspired by the people in my community. Maybe it’s the
old lady down the block or the kid across the street. They all inspire me to be a better person.

I look up to Russell SimmonsHe’s a pioneer and I admire him for his brilliant business decisions.

I define success as being satisfied with the person staring back at me in the mirror and serving my community.

If I could do it over again, I would. God took me down the path he wanted me to go and I wouldn’t change it for the world.


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