The conversation of African-American hair has been ongoing since the days of Madam C.J. Walker and beyond. But more than ever, with the enthusiastic #BlackGirlMagic movement inspiring young girls and women to embrace their power and beauty, many are building upon that notion.
Most recently, ORS Olive Oil launched a new campaign called #NoStereotypes, and it’s all things #BlackHairMagic. With the hopes of changing the conversation about black hair to one of positivity that doesn’t judge one due to texture, type, style, length, and color, the haircare brand used the tagline: “Beautiful hair comes in all types. Not stereotypes.”
This campaign “gives voice and emotion to many of the judgments we make about one another, and ultimately challenges us to rethink these hurtful actions,” said Shawn Tollerson, Chief Operating Officer for Namaste Laboratories, the makers of ORS. “It’s a call to embrace and respect our unique beauty, and the beauty of others.”
Watch the campaign below.