After years of people asking me if I’m a makeup artist, telling me I should be a makeup artist, and asking me to do their makeup, I decided to dip my toe in the beauty pool to work on my skills and see if makeup is something I could actually do on a regular basis, not just love.
As soon as I committed to this idea, I was reminded of a sign I saw in a Sephora location about a year ago advertising beauty classes — free beauty classes. In mid-May, I hopped on Sephora.com and signed up for every beauty class I could get my hands on, which I admit wasn’t easy as they fill up rather quickly, but just a week later I was setting foot in my first session: Skincare Solutions With Skincare IQ.
The class was at 8:30 pm — after the store closed — but you couldn’t tell it wasn’t 10 am from the artists’ energy and cheerfulness. Each attendee was greeted, introduced to Sephora’s digital Skincare IQ program which was created to help clients understand and address individual needs, and given specific products to work with their skin type and concerns. And then class began.
In this particular class, the artists’ taught us the proper way to cleanse our skin in terms of choosing the right cleansers and also technique. After that we each applied different masks (mine was hydrating) for 20 minutes, and were walked through a post-cleansing regimen of toning, using an essence, which is a product to help your skin better absorb moisture, applying an oil and then a moisturizer (sort of the opposite of how we treat our hair) and then ending with an eye cream of our choosing.
I took notes in the 90-minute class as if there would be an exam afterward, but the artists were sharing so many tips and introducing me to so many products and things I’d never thought about that I didn’t want to miss anything. And what I loved most about the class, aside from how helpful the instructors were, was that there were only eight women in the session and no one pushed you to buy products. Instead, they offered us tons of samples of the items we used in class to test out on a longer basis and see if we really would want to use them long term.
Last night I took a second class, Nighttime Smoky Eye, at a different location and the experience was exactly the same. Eight women, three enthusiastic and patient instructors, and detailed, step-by-step advice on creating one of the most craved makeup looks around. Plus there was a bonus how-to on properly using concealer and highlighting under the eye to make the look pop.
As with the first class, we actually took up more than the allotted 90 minutes for the session, and the best thing was the artists weren’t rushing us through the application. They welcomed questions, and watched us every single step of the way as we tried to recreate the eye they demonstrated, offering encouragement and correction when needed and it didn’t cost me a single dime. Plus I got a goody bag!
Makeup may not be your thing, but healthy skincare, at least, should be. Most of us were never taught the proper way to cleanse our skin, let alone treat issues that may arise, from dark circles and hyper-pigmentation to dryness and acne. Sephora classes will at least get you started with the basics in a no-pressure environment which is what really put me most at ease. If you’re the least bit curious about some aspect of your beauty regimen, I suggest you give a class a try. I have three more coming up later this month.
Check out our newest series Curls Run The World featuring poet, Aja Monet sponsored by Sephora!