If you’re a fan of Urban Decay, we have good news and bad news. The bad news: The brand is getting rid of its entire lipstick collection. The good news: The current collection is being replaced with 100 new shades. Yes 100!
Last night, we had a chance to check out some of the new colors, known as Vice lipstick and perfectly modeled on the face of the new collection, Orange is the New Black’s ruby Rose, at a launch event in Brooklyn which brought out some of YouTube’s biggest makeup stars and a host of fashion and beauty editors.
The Vice collection will come in six different finishes — Cream, Comfort Matte, Sheer, Sheer Shimmer, Mega Matte, and Metallized — and in every shade of the rainbow from reds, pinks, oranges, and browns to blues and purples. This morning I tried out No-tell Motel, a cheery red cream which is by far the most velvety lipstick I’ve ever worn that didn’t also bleed onto my face — even without a lip pencil, which the cosmetics brand is also launching a new line of. I’ll chalk that up to the formula packed into each Vice lipstick which includes “butter blend to condition; antioxidant vitamins C and E; a non-dragging application; long-lasting moisture; and softness thanks to aloe vera, avocado, babassu, and jojoba oils,” according to Refinery 29.
Vice officially launches in exactly one month and on June 5th you’ll have your choice of retailer to purchase as many of the $17 shades as you like at Sephora, Macy’s, Ulta, Nordstrom, Beauty.com, and UrbanDecay.com. For now, check out the new colors below and tell us which ones you have your eye on.