When you travel, it’s easy to create excuses so you can eat poorly and avoid working out but if you need a reason to stay on the straight and narrow road of fitness, get ready to lodge at Equinox’s fitness hotels.
The luxury gym brand will launch its first high-end hotel in 2018 in the Hudson Yards section of New York City. The hotel has been designed to have a 60,000-square-foot gym, which will be Equinox’s largest facility. In a February interview with Condé Nast Traveler, Equinox’s Cheif Marketing Officer Carlos Becil revealed that “the demand for fitness and high-performance living has never been greater, and we don’t see it slowing down. We polled our members and we received a 95% response rate that our members would be interested in staying at an Equinox hotel.”
Although many boutique hotels have fitness centers, overall wellness is rarely a focus. Refinery 29 reports that where hotels are not answering the call for health, boutique gyms are. SoulCycle will be opening at the Starwood’s South Beach Miami location and the brand Exhale will begin expanding its 27 studios and spas locations. “We believe that to maximize results and reach your goals, you need to place equal focus on, and carefully plan, how you move, nourish, and regenerate your body,” Becil concluded in his Condé Nast Interview.
We stand in agreement. Would you stay at a fitness hotel?