The Interesting Story Behind Why This Divorced Couple Went Into Business Together
When a couple decides to end their marriage, with the exception of co-parenting, they typically aren’t looking for ways to reinvent their relationship. However, after Ken and Wanda Bass split up after 15 years of marriage, the ex-couple eventually became business partners.
According to the Huffington Post, after their divorce in 2002, the former couple argued, a lot. But they eventually decided to make a change for the sake of their children.
“Co-parenting may not require friendship right away but it does require cooperation in order for your children to grow up in a socially healthy environment,” Wanda told the publication.
In an attempt to extend an olive branch of sorts, Ken wanted to send Wanda a greeting card; however, after scanning the aisles of different drug stores, he realized that there weren’t many options for divorced couples. When searching for a Mother’s Day card for Wanda, he faced the same problem.
“I knew if this was a problem for us that there had to be others out there with the same problem,” shared Ken.
Out of this need, the pair’s greeting card business, Xcards, was birthed.
“Xcards became that stepping stone for forgiveness, healing, and restoration for us,” said Wanda.
The cards cover every major holiday from Father’s Day to Christmas. There are also cards that assist with mending fences between exes.
“Our sons are just as excited as we are about the positive impact Xcards can have on families,” she said. “Attitude really is everything. The amount of time spent fighting as parents is counterproductive. Instead, try engaging.”
Xcards are for sale beginning at $2.75 and are available for purchase at cards4x.com