The Lady Behind the BET Brand

August 17, 2011  |  

(Uptown) — Jeanine Liburd may be the master of multitasking. The Vassar graduate, wife, and mother of two young daughters is also the go-to person for BET’s slew of events, social awareness campaigns, and overall brand messaging. “Basically, anything we do outside the building is pretty much my responsibility,” says Liburd, who lives with her family in a townhouse in her native Brooklyn. That includes overseeing all activities surrounding the star-studded BET Awards, launching shows such as ratings giant The Game, and managing the annual conference “Leading Women Defined,” a power-packed gathering of dynamic women from all industries. Liburd, who has spent more than 10 years at Viacom, including a stint at MTV Networks before joining BET four years ago, says the best part of the job is “meeting the most creative and innovative people and having the opportunity to work on projects that really have an impact on people’s lives.”

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