Swizz Beatz Lends Creativity to British Automaker

August 17, 2011  |  

(Houston Chronicle) — Hip-hop superproducer Swizz Beatz is behind the wheel of a speedy new endeavour – he has been appointed vice president of creative design at British sports car manufacturers Lotus.  The business savvy star has already shown his design credentials with his own watch collection for Audemars Piguet and as creative director at sneaker brand Reebok Classics.  The beatmaker, real name Kasseem Dean, is now moving into the motor industry by teaming up with Lotus.

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