Moguldom Media Group Premieres Original Video Series on MadameNoire.com
“She’s the Boss” Web Series Offers Candid Insights and Experiences of Leading African-American Women Entrepreneurs and Executives
August 9, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, has extended its fast-growing MadameNoire.com brand into online video with the premiere of “She’s the Boss”, an original webseries. Produced in conjunction with Moguldom Studios and sponsored by the General Mills Feeding Dreams program, “She’s the Boss” features an intimate view of the day-to-day activities of leading African-American businesswomen. Behind-the-scenes glimpses, advice, and interviews will inspire viewers of both genders across Moguldom’s audience of three million—and hold particular interest for the women who make up MadameNoire.com’s core fans.
MadameNoire.com is the fastest-growing lifestyle brand and premier digital destination for savvy, upwardly mobile African-American women, offering a balanced mix of news, lifestyle, entertainment, and business coverage tailored to their interests and perspectives. With “She’s the Boss,” MadameNoire.com captures the business savvy, style, and spirit of New York City’s most successful black business women—the corporate executives and entrepreneurs who are transforming traditional notions of what it means to be a black woman in American. The women selected for the show offer candid insight into both the peaks and valleys of life as a black female boss. Guests already scheduled for the series include leaders from a broad range of industries:
• Beauty—Ericka Dotson, Co-Founder and Creative Director of Indique Hair, the weave manufacturer and retailer
• Entertainment—Michelle James, Executive Director and Chief of Staff of Bad Boy Entertainment, the lifestyle and music entertainment company
• Nonprofit—Meme Omogbai, Chief Operating Officer of the Newark Museum
• Fashion—Monif C., Founder and Owner of the plus-sized women’s clothing company that bears her name
• Publishing—Danyel Smith, Editor-in-Chief of Billboard Magazine, the music media company
Produced in conjunction with Moguldom Studios, the video division of Moguldom Media Group launched in October 2010, “She’s the Boss” is designed for the unique environment of online video. A blend of behind-the-scenes looks at daily life at the office, intimate one-on-one interviews, and practical advice provides a rich, multifaceted experience for viewers. The initial season of the show will feature 20 episodes of 5 – 6 minutes each, the first of which premiered at MadameNoire.com on August 9th. More information is available at the show’s page: https://madamenoire.com/shestheboss/
“Like MadameNoire.com itself, ‘She’s the Boss’ is a dynamic, multifaceted experience that will captivate viewers of all kinds—and hopefully spark the ambitions of more than a few of them to aspire to greatness of their own,” said Demetria Irwin, Managing Editor of MadameNoire.com. “The featured guests are truly amazing women who have that rare combination of heart, follow-through, and business savvy. With so many exemplary black women in New York, ‘She’s the Boss’ has no shortage of subjects and I look forward to sharing these inspiring profiles every week. Can you hear that sound, America? It’s the click-clack of their stiletto heels dancing on the glass ceiling!”
”We’re very excited to launch our debut original webseries with Madame Noire,” said Liz Burr, Managing Director of Moguldom Studios. “‘She’s The Boss’ will provide viewers with an experience they cannot get anywhere else, and Moguldom Studios is looking forward to producing additional unique and engaging stories you can only find on the web.”
“She’s the Boss” is sponsored by the General Mills Feeding Dreams program, which celebrates those who go the extra mile to make their neighborhoods happier and healthier. Feeding Dreams is proudly sponsored by the following General Mills brands: Betty Crocker® Brownies, Cinnamon Toast Crunch, Hamburger Helper®, Honey Nut Cheerios®, Nature Valley® Sweet and Salty Bars, Pillsbury Grands!® Biscuits, and Yoplait® Yogurt.
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.