Bottled Water Spending and Minorities
Recent research findings has shown that minorities consume bottled water more often than white Americans, and spend a greater proportion of their income (about 1%, compared to the 0.4% white Americans dole out) on this superfluous commodity every year.
A recent study in the Archives of Pediatric Adolescent Medicine confirmed this trend – finding that Latino and black parents were three times more likely to sate their children’s thirst with bottled water, compared with white parents. What sets this study apart from previous ones, is that it pinpoints the reasons why minority parents perceive bottled water to be superior, and thus a necessary expense. They genuinely believe it to be cleaner, safer, healthier, and more convenient than the stuff that pours out of the spigot (virtually) gratis. Plus US, bottled water brands have been actively courting the minority market by using these four strategies, read them here…..
What’s your take on bottled water versus tap? Have you noticed which bottle companies target minorities?