How Carol’s Daughter Turned a Hobby into an Empire

July 11, 2011  |  

(USA Today) — As a child, Lisa Price loved fragrances. She found a way to create her own, blending different perfume oils. Over the years Price created oils and creams in her home as a hobby. In 1993 her mother, Carol, suggested she sell her body creams at a church flea market. They nearly sold out.  “I invested about $100 in that flea market, and I made my money back and then some,” she says.  And that’s how Carol’s Daughter was born.  Price spent that summer at craft fairs, street festivals and flea markets selling her handmade concoctions. As more people bought her products, she knew she could turn her passion into profit.  “I knew pretty early on that people loved my product and wanted it,” Price says. “As long as I could manage where I sold it and how I sold it, I could manage my costs and I could make money doing it.”

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