As A Free Agent, Kelly Rowland Finally Maximizes Her Value On The Marketplace

June 27, 2011  |  

by R. Asmerom

Did you see Kelly Rowland’s performance on the BET awards? Was that really…Kelly?

After watching her passionate performance on the BET awards, I had to write about it. But how would I write about it from a business angle? It didn’t take too long to come up with an observation as to why Rowland’s talents were just now being fully exposed in the music marketplace, and my hypothesis centers around Matthew Knowles’ management of 2/3 of his infamously successful girl group Destiny’s Child.

In last night’s performance of her hit single “Motivation,” she was so fly, so dope, so fierce that the question that naturally came to mind was: “where the hell have you been all these years Kelly?” Sure, rumors have always haunted Mr. Knowles management style, and it’s always been whispered in industry circles that Knowles’ only interest was to make his daughter a superstar. But was his management approach to Rowland one of neglect or one involving anti-competition?

Since moving on from Destiny’s Child, Rowland came out with albums like “Simply Deep” – a boring musical foray that only indicated to many fans that Rowland didn’t care about making a splashy contribution to the music scene. She must’ve been content with her post-DC, wealthy lifestyle and not very driven like her counterpart Beyonce – so we thought. At the time, she was still under Mr. Knowles management.

Obviously, Beyonce needs no explanation. She is fierce, she is driven and she has the success to match her passions. Nobody is doubting that. However, why is it that Kelly’s talents had to be downplayed for the sake of Beyonce’s success? Economically, it doesn’t make sense.

Competition is a natural element in our capitalist society – it fosters growth and innovation. So more competition is not a necessarily a bad thing for business owners, and it’s certainly not a bad thing for society at large when engaged ethically.

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