If you’re one of those folks who rolls their eyes and twists up their face anytime you hear someone claim that they don’t see color, prepare NOT to be surprised.
A study recently published in the Journal of Social and Personal Relationships suggests that White men who claim that they’re “color-blind” when it comes to dating and race tend to be less attracted to Black women in comparison to White men who don’t subscribe to this ideology. What’s even more interesting, is that Black men who endorsed this same ideology (For the record, there weren’t many), were less likely to be attracted to Black women as well. White men who endorsed “multiculturalism,” however were more likely to be attracted to Black women. And Black men who supported this same ideology were more likely to be attracted to White women.
As you know, people who identify as “color-blind” insist that they don’t “see” race and that race has no impact on with whom they choose to associate. They believe that society should not acknowledge race. The flaw in this ideology is that it allows Whites to ignore racism and White privilege.
Multiculturalism, on the other hand, embraces the world as somewhat of a fruit salad. It acknowledges that people of different races and cultures experience the world differently because of their skin color.
According to Fusion, researchers with Tennessee State University and the University of Illinois at Urbana-Champaign arrived at their findings by surveying 62 White and 62 Black college-aged men in hopes of establishing whether or not the degree to which a man endorses “color-blindness” has an effect on the women he likes. Eight fake profile bios were created and then they at randomly matched with photographs of three White women, three Black women, one Latina woman, and one Asian woman. Each man was asked to check out the profiles and assess their levels of romantic attraction to each woman based on physical appearance, interests, and whether or not they were interested in getting to know the woman better.
Thankfully, researchers did find that interacting with people of different races helped to reduce people’s’ tendency to endorse the color-blind ideology.
“Not just contact in terms of a coworker in the cubicle next to me, but meaningful friendships,” explained James Brooks, researcher and psych professor. “I would definitely say that having a physical conversation with others who are different, or even others who are the same is definitely important for reducing [‘color-blind’ racial ideologies].”