Mixed Chicks Has Some New Beauty Products In The Works

March 26, 2016  |  

Since the early 2000s, Mixed Chicks has been known for saving one kinky curly head at a time. However, with over a decade of being a trailblazer in the Black hair market, which is the fastest-growing in the market, the beauty company has some new and exciting products to add to their repertoire.

“We have to try and provide them with products that are requested and necessary. Making consistent products that work keeps you alive but staying in tune with the desires of our customers and hair community is what will keep us in the game!” CEO Kim Etheredge said in a recent interview with ESSENCE.

So, what exactly are customers wanting from Mixed Chicks these days? Apparently makeup is their latest endeavor. Continuing to build their empire, Etheredge explained that the company has decided to further expand their cosmetics line “In the Mix.” For now, there’s the Quick Stick, a smooth foundation and shimmering bronzer duo, that launched last spring.

While there’s no word on when the new products or full line will be released, we’re hoping for a liquid-based foundation, some concealer pots, and maybe some sweet lip gloss in spring/summer shades.

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