Has Your Child Influenced Your Small Business Brand?

March 23, 2016  |  



I’m not the kind of mom who forces people to look at an image gallery of my children so they can tell me how cute they are. I’m also not the parent to post a zillion pictures of them on social media. Yet as much as I try to not be “that person” who’s consumed with their kids (seriously, how can it be helped), I must say that they have certainly influenced my professional life.

It can be really difficult for first-time parents to step away from their career for a little while to tend to their newborn. And though Tyra Banks is not a small business owner–she owns a multi-faceted empire–she is seeing a cool, new side to the business world because of it.

“Well, I’m on maternity leave right now, just taking a break,” she explained to E! News recently.

“I really now am empowering my team. I’m understanding delegation, understanding that I don’t have to do everything to make something successful,” she continued. “I’m on maternity leave and Tyra Beauty is kickin’ butt!”

In fact, Tyra explained that her team has recently exceeded many of their goals, which she believes is due to everyone’s ability to get involved.

“Empower others and you can grow,” she added.

I operate in the world of decorating where I provide lifestyle advice and tips for the design aficionados at heart. I guess it’s only natural there would be a shift in my focus considering I am a mother–and desire my home to look nice but also be functional. Having children has been one of the biggest blessings in my life and surprisingly made me go back to the drawing board when it came to my personal brand. Isn’t it natural my business would evolve too?

Needless to say my target market has expanded. I can now relate to a whole new demographic. There just needs to be a balance so I don’t neglect my intended audience with things that aren’t relevant. Then again, it could lead to a new path I never thought to take.

I can think of so many women who made the decision to leave the corporate world to focus on motherhood, or take their small business in a different direction. For them the decision was pretty simple: to fill a void in product or service to a particular group of people who are often targeted, but not always understood. Because they could relate with their own experiences it became almost effortless to package their ideas into a new business plan.

My sons have forced me to think outside the box when it comes to my business and the things I’d like to achieve. Yes I always aim to be the best I can be, but my experiences as a work-from-home mother are unlike anything I have ever experienced. In fact, it has made me think bigger than just one site and a particular industry. I’m currently researching ways to expand and create an umbrella that also covers my newfound sisterhood of mommies. I want to help women in particular who stay at home with their children bring in additional income.

There’s a bigger picture that’s starting to take form. While it’s still a bit blurry, I just needed a few extra pieces of the puzzle in order to see it.

Obviously everyone’s path is different. Some people find inspiration where others don’t and that’s okay too. Maybe your child doesn’t influence your business. At the end of the day you have to do what you think is best for your path.

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