Stella McCartney’s new fragrance, POP by Stella McCartney is a nod to the new Millennial woman, and she’s chosen the perfect girl boss crew to be the face of the fragrance.
It’s been nearly four years since English fashion designer Aazers.
So, who are these young women in particular you might ask? Madonna’s 19-year-old daughter/model Lourdes Leon, Canadian artist Claire Boucher, daughter of music mogul Quincy Jones Kenya Kinski-Jones, and last but not least, our favorite young actress that epitomizes the greatness that is #BlackGirlMagic, Amandla Stenberg, all scored the title of campaign models for McCartney’s new POP fragrance.
“Fragrance and cosmetics should enhance each woman’s unique beauty, not distract or overpower it,” the designer believes, and it’s apparent in POP’s feminine scent that combines a hint of fresh and luxurious florals and bold sandalwood.
“POP is a spirit. It’s about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own,” McCartney said, further explaining that aside from the product itself, POP is actually an attitude — one of which that speaks to the youth directly. “It’s about freedom, and starting your life away from judgments or labels.”
POP by Stella McCartney will be available exclusively at Sephora and Sephora.com on Thursday, March 24.